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Social Media Marketing

(SOCIAL-MEDIA.AA1) / ISBN : 978-1-64459-472-8

This course includes

Lessons

TestPrep

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This course includes:

Free pre-assessment and first 2 lessons

9+ Lessons | 100+ Exercises

32+ Videos | 07:39+ Hours

Accessible on mobile and tablet too

Certificate of completion

$279.99

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About This Course

Gain a comprehensive understanding of the current social media landscape and its impact on modern marketing strategies and explore the evolution of social media and its pivotal role in shaping consumer behavior. This course is your gateway to acquiring the skills, strategies, and insights needed to propel your brand into the digital spotlight.

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Lessons

9+ Lessons | 100+ Exercises | 60+ Quizzes | 42+ Flashcards | 42+ Glossary of terms

TestPrep

40+ Pre Assessment Questions | 40+ Post Assessment Questions |

Video Lessons

32+ Videos | 07:39+ Hours

Download Course Outline

Introduction

Why Social Media Marketing is So Popular?
What's in the Course?
Who Should Read This Course?

Understanding Social Media Marketing

Evolution of Social Media
What is Social Media Marketing?
Importance of Social Media in Marketing
Client Brief
Summary

Social Media Platforms

Overview of Popular Social Media Platforms
Choosing the Right Platforms for Your Business
Platform Demographics and Usage Patterns
Summary

Developing a Social Media Strategy

Setting Goals and Objectives
Identifying the Target Market
Creating a Content Strategy
Summary

Planning Social Media Campaign

Building a Content Calendar
Scheduling and Automation
Budgeting for Social Media Marketing
Summary

Content Creation Strategies

Content Creation
Visual Content: Images and Infographics
Video Content: From Short Clips to Live Streaming
Summary

Measuring Success with Analytics

Introduction to Analytics Tools and Services
Key Performance Indicators
Analyzing and Interpreting Social Media Data
Summary

Marketing Techniques

Organic Reach and Engagement
Paid Advertising on Social Media
Influencer Marketing Strategies
Summary

Emerging Technologies in Social Media Marketing

Augmented Reality and Social Media
Virtual Reality and Its Potential
Artificial Intelligence in Marketing
Summary